As is the case across a growing number of sectors, Artificial Intelligence (AI) is greatly improving the way many things work. Within the iGaming sector, AI has already provided several significant benefits for both players and operators. There are many ways it has proven helpful, from predicting Fantasy sports outcomes to tracking player behaviour, so let’s take a closer look.
Engaging player experiences
When it comes to playing online, AI has already aided in providing a more engaging experience. As AI is able to analyse data in real time, it can track and observe player preferences and the way they play online. For instance, AI can see what games players prefer, which types of bonuses they tend to pick, and so on. As such, this means that, if the operator utilizes AI appropriately, tailored game suggestions can be made as well as more appropriate promotions and offers awarded to the player. This is likely to keep the player interested and engaged, coming back more often to play the games. Predictive AI has also been very useful in creating and maintaining effective loyalty programs, where player activity can be analysed and VIP statuses are more achievable and attractive. This helps to increase player loyalty and provides the player with better value, too.
Part of the improved experience is the use of AI in customer service. Increasingly, online gambling platforms use AI chatbots as the first port of call. Players with simple queries can get answers almost immediately via these AI services. This frees up human staff for more complex queries and issues, reducing costs for the casino while also providing 24/7 support to the players. It improves the gaming experience for everyone.
Staying safe as a player
When it comes to players, being able to stay safe when playing casino games is a must. Luckily, the arrival of AI is helpful in this area, too. For one, AI is a great tool to use for responsible gambling. Player behaviour can be tracked either via the casino’s desktop site or on an easy-to-install app, for instance you can see instructions to download Casino Days app which means that if there are, for example, periods of extended playing time, high losses and equally high or increased regular deposits, then the AI system can track and flag it. This can be passed on to the casino, which can take steps to help the player with their problems. Helpful responses, such as cooling-off periods or even self-exclusion, can be suggested to aid the player. AI is also used to prevent underage gamblers from accessing casino sites via the use of proper identity verification and other gambling controls. AI algorithms can also see which players cancel withdrawals, which could indicate a loss of control of their gambling. As such, AI implementation can help players greatly over the long term, especially thanks to the use of real-time activity tracking and data analytics.
Protecting casino interests
Of course, there are other reasons AI is great for security. This comes from the casino’s side of things, too. For instance, as mentioned, AI is able to track player activity very effectively. This means that it can see player behaviour and general interactions. Should things look amiss, then the AI can flag this for review. Essentially, it can detect suspicious activity and see whether or not there are potential issues with the player in terms of fraudulent gaming or money laundering practices. This aids gambling platforms in catching fraud or other threats from players in a timely fashion. The casino can then take action and prevent things like bonus abuse, fake accounts, underage gamblin,g and money laundering. It’s also able to recognise when a VPN is being used. Overall, this helps casinos to comply with specific regulations as well as avoid losses to fraudulent players. Essentially, the casino can stay ahead of anyone who is partaking in criminal activities.
