Every business owner or marketing manager knows that there is no such thing as enough when it comes to brand loyalty and attention. This is especially true if you are just starting your business, have added new products, or are actively trying to rebrand. One of the best ways to create excitement for your brand is to use experiential marketing vehicles. These vehicles can create the perfect pop-up experience that will make people stop, pay attention, interact, and remember the experiences they had — making your brand the most talked about thing.
The benefits your brand can have with experiential marketing trucks are virtually limitless. Read on to learn why you should consider using a marketing vehicle for your brand activation, the benefits you can reap, and how a pop-up brand activation works with the use of a marketing truck.
What is an experiential marketing vehicle and pop-up activation?
To put it simply, a pop-up activation with an experiential marketing vehicle is a way to create unforgettable connections between a brand and consumers. An experiential marketing vehicle allows you to take the show on the road to reach a larger audience — driving connections, brand awareness, and brand loyalty from all corners. Experiential marketing vehicles can be anything on wheels from an old-fashioned Airstream or Citroën to a motorcycle with a sidecar, or even a glass-walled truck.
Yes, you can even use a food truck or shipping container.
To turn these vehicles into a crowd stopping show on wheels takes creativity, strategic planning, and artistic talent. Pop-up activations can range from food and merch giveaways to photo ops and contests.
The benefits of experiential marketing with experiential marketing vehicles
Experiential marketing is the best way to break free of all the clutter and noise that is the norm from other brands and day-to-day life. It allows you to meet the audience where they normally hang out to create unforgettable moments that go viral online and through word of mouth. A well thought out and designed experiential marketing vehicle design, route, and activation engages consumers through immersive and interactive experiences.
Your brand activation is only limited by your imagination and the imagination of the marketing agency you choose to work with. Though it is customary to give out food and other snacks during an experiential marketing brand activation, it does not mean that only food related brands can benefit from the magic.
Free delicious food is simply one of the great tools to grab attention and connect with people.
Getting started with your experiential marketing activation plans
When you are ready to plan your brand activation, do a bit of research to find the best experiential marketing company. Ask family, friends, and colleagues who they would pick to work with. Search online for experiential marketing agencies that have their own experiential marketing trucks and the knowledge to turn them into show stopping, attention driving tools. Look at their testimonials and reviews from previous clients. Ask about other activations they have done.
Find a company that you can bounce ideas off of, who understands your language when you are speaking passionately about your brand, and who has the experience to make great things happen. If you want to keep record of your brand activation or want to share all the unforgettable moments online, see if they have videographers and photographers that you could use.
If done right, an experiential marketing campaign can build brand awareness, keep people talking for years, and create loyal customers and ambassadors.
